Purpose$-$Driven Communication

Use your knowledge of purpose$-$driven communications to answer the following questions.

You believe your employee Oscar is experiencing communication apprehension grad because he keeps putting off meeting with you about his performance review.

During the COVID$-19$ pandemic, you receive a memo from the COO of your company. In part, the memo says, "I've been working with my wife to figure out a work schedule so we can do homeschooling with our two pre$-$school children, and I know that many of you are going through the same discussions with your spouses right now." This statement will help the manager persuade employees to take action toward achieving company goals because it allows him to:

Connect emotionally with employees.

Use multiple media to send his message.

Establish credibility.

Build goals on common ground.