Purpose:

• Examine web fundamentals from a marketing perspective: Identify how to leverage the Google Algorithm to page authority to rank in the SERPs.

Introduction:

Did you know that Google employs Google search quality raters, real human fact-checkers for Google's algorithm? Google constantly fine-tunes its mathematical formula that determines the SERPs for a given query in order to return improved search results. Google needs actual people to check that the results it returns to users is what they're actually searching for.

The following link is to Google's 168 page PDF document of guidelines for these human search quality raters. When you know what Google's guidelines for rating a page are then you can guess what the algorithms are ranking for. Visit Google's Quality Raters Guidelines.

These guidelines contain three key factors for how Google looks at web pages and how they differentiate high-quality content from low-quality content:

• Beneficial Purpose
• E-A-T (Expertise, Authoritativeness, Trustworthiness),
• Page Quality YMYL (Your Money or Your Life)

Instructions:

1. Read the sections in the Goole's Quality Raters Guidelineslinked to the following three page quality factors:
   • Beneficial Purpose
   • E-A-T (Expertise, Authoritativeness, Trustworthiness),
   • Page Quality YMYL (Your Money or Your Life)
2. Based on your inferences, using examples, please explain in 300 words or more how marketers can improve the page quality of a website.

Submission Guidelines:

• Submit this assignment to your instructor via the dropbox in ONE of the following formats:
  • Word document
    • 300 words
    • Typed
    • Double spaced
    • Arial 11 point font