Purpose:

Mary Fisher's speech at the 1992 Republican National Convention, "A Whisper of AIDS," is one of the most moving and powerful speeches of the past few decades. She uses, more than once, all the persuasive strategies discussed in this module. The video and transcript of her speech can be found here: https://www.americanrhetoric.com/speeches/maryfisher1992rnc.html

Task:As you watch the speech, answer the following questions:

1. Ethos. List specific examples of how the speaker develops the following dimensions of credibility: competence, trustworthiness, and dynamism.
2. Logos. List specific examples of how the speaker uses logic to persuade her audience.
3. Pathos. How did the speaker appeal to emotion? What metaphors did she use? What other communicative strategies (wording, imagery, etc.) appealed to your emotions?
4. List at least one example of how the speaker uses positive motivation.
5. List at least one example of how the speaker uses negative motivation.
6. List at least one example of how the speaker appeals to safety needs.
7. List at least one example of how the speaker appeals to social needs.