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Purpose of Assignment:Students will choose a Canadian publicly traded company and identify the stakeholder for this company. The assignments will be due March 1 5

Purpose of Assignment:Students will choose a Canadian publicly traded company and identify the stakeholder for this company. The assignments will be due March 15. Completion of this assignment enables you: To understand the extensiveness of stakeholder presence and influence. To learn of the usefulness of stakeholder maps in capturing stakeholder relations. To practice implementation of a stakeholder matrix mapping process. To develop strategies for stakeholder engagement Outline of Assignment:Select a Canadian publicly traded corporation, select an incident/issue/event this corporation faced and identify relevant stakeholders, develop a stakeholder map or diagram, and interpret the relationships between the corporation and its stakeholders. Describe the stakeholder and explain the map or diagram. Use one of the approaches of Stakeholder Matrix Mapping from Chapter 4 to interpret the relationships.Format of Assignment:The assignment will be written summary in essay format and may contain appendices if appropriate.A completed assignment will contain:1. An introduction and a brief profile of the corporation.2. A listing and description of the relevant stakeholders.3. A stakeholder map or diagram with explanation.4. An interpretation of the stakeholder relationships based upon one of the matrix mapping approaches.5. Strategies for managing the five key stakeholder.6. A concluding section.7. A bibliography or reference list.Marks will be based on the following: 50 marks1. Presentation 102. Grammar 53. Analysis and content 20a. Issue identificationb. Issue matrixc. Impact on business4. Strategies 10a. This can include what they did during the incident/issue/event or what they should have done differently

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