Purpose: This assignment delves into the case study of Thabo and Sipho, recent

graduates in South Africa, aspiring entrepreneurs aiming to tackle societal

challenges through sustainable agriculture. It prompts an exploration of the concept

of idea generation in entrepreneurship, discerning the motivations behind their focus

on sustainable agriculture, and employing the $5$W$+$H method to validate their

entrepreneurial idea comprehensively. Additionally, the assignment examines the

potential application of the Theory of Planned Behavior $($TPB$)$ in understanding the

entrepreneurial intentions of university students interested in similar ventures. By

addressing these aspects, the assignment seeks to offer a holistic analysis of the

entrepreneurial journey within the South African context, emphasizing the unique

challenges and opportunities in the realm of sustainable agriculture.

Read the case study below and answer Questions $1$ that follows.

Case Study: New Venture Creation in the South African

Context Background: In the vibrant and diverse business landscape of South Africa,

entrepreneurship plays a pivotal role in driving economic growth and innovation. The

country is home to a dynamic entrepreneurial ecosystem, with individuals constantly

seeking new opportunities and solutions to address the unique challenges and needs of the

market. This case study explores the journey of two aspiring entrepreneurs, Thabo and

Sipho, as they embark on their venture creation process in South Africa.

Scenario: Thabo and Sipho are recent graduates from a South African university, armed with

a degree in Entrepreneurship and New Ventures. They are passionate about addressing

societal challenges and are keen to venture into the world of entrepreneurship. Their idea

revolves around sustainable agriculture, given the pressing issues of food security and

environmental sustainability in the country.

Context: South Africa has been grappling with issues related to food security, climate

change, and rural unemployment. There's a growing need for innovative solutions that can

promote sustainable agriculture practices, provide employment opportunities in rural areas,

and ensure a consistent food supply.

$1\mathrm{.}2$ What factors might have motivated Thabo and Sipho

to focus on sustainable agriculture as their

entrepreneurial opportunity?