PURPOSE

This assignment is designed to enhance learners' ability to understand and evaluate the processes of strategic marketing planning.

1. How do you feel about the topic ofprocesses of strategic marketing planning?

2.Do you think this process of strategic topic is important for you? Why do you say so?

3. Does this new information change your attitude in any way?

4. Why do you feel you are passionate/not passionate about these processes of strategic planning topic?

5. What experiences have you had in the past that have led to your current feelings towards these processes of strategic planning topic?