Pursuing a strategy of social responsibility and corponate citizenship O can enhance the power and effectiveness of a company's advertising expenditures in years when its total annual spending for socially responsible activities is above the industry average has the positive impact of increasing overall company performance (EPS, ROE, stock price, credit rating and image rating) when a company wins one or more Gold Star Awards for Corporate Citizenship. o increases a company's ability to earn higher total profits. o can lead to increased global sales volume and global market share of branded footwear when a company's advertising is devoted to explaining all of the socially responsible activities being undertaken. o has a positive impact on a company's image rating, provided company spending on socially responsible activities is a meaningful amount and is sustained over a multi-year period