Pursuing a strategy of social responsibility and corporate citizenship helps increase a company's image rating, provided the company spends a meaningful amount on socially responsible activities and such spending is sustained over a multi-year period. has the effect of boosting the company's EPS, ROE, and stock price by 10% in those years when the company's spending for socially responsible activities is the highest in the industry. enhances the effectiveness of a company's quarterly advertising expenditures by about 10% whenever the company's total spending for socially responsible activities is 10% or more above the prior year's industry average. helps increase a company's global sales volume and global market share of entry-level and multi-featured cameras by up to 10% whenever the company's annual spending for socially responsible activities exceeds $10 million. boosts a company's sales of entry-level and multi-featured cameras by 10% in each geographic region when a company wins one or more Gold Star Awards for Corporate Citizenship given by the World Council to Promote Exemplary Corporate Citizenship