Pursuing a strategy of social responsibility and corporate citizenship O has a positive impact on a company's image rating/brand reputation, provided company spending on socially responsible activities is a meaningful amount and is sustained over a multi-year period. can lead to increased global sales volume and global market share of branded footwear when a large fraction of the company's branded advertising is devoted to describing all of the socially responsible activities being undertaken. O has the positive impact of increasing overall company performance (EPS, ROE, stock price, credit rating and image rating) when a company wins one or more Corporate Responsibility Awards for Exemplary Corporate Citizenship. O increases a company's ability to earn higher total profits. can enhance the power and effectiveness of a company's advertising expenditures in years when its total annual spending for socially responsible activities is at least $1 million.