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pursuit of the Green Fiber Bottle? If Carlsberg had an ownership structure more typical of other companies (in which a majority ownership is not held
"pursuit of the Green Fiber Bottle?"
If Carlsberg had an ownership structure more typical of other companies (in which a majority ownership is not held in perpetuity by an industrial foundation like the Carlsberg Foundation) and did not have the purpose-driven approach, what challenges might Carlsberg have faced when pursuing the project?
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