Push promotion is a promotional strategy that creators of products or services use to sell their products. The manufactures can use retailers' companies such as Walmart, The Home Depot, and other retailers in which their products can be sold and promoted. Marketers want to push their products directly to their customers and negotiating with retailers helps them to have more sales, but at the same time, they must provide them an incentive for every product sold. On the other hand, pull promotion is the opposite. Pull marketing wants the customers to come to the company or the person who makes the product or service. Businesses usually use a pull marketing strategy when customers know what they are looking for or what problems they need to solve. Advertising, digital media, and others are examples of pull promotion because customers go directly to the company or people who provide that specific service. When businesses use pull marketing might not have the same amount of activities of purchases as push marketing, but they tend to have fewer costs to provide the product to consumers.

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