Question
Put together a high-level report on Brazil to executive management or board of directors, stating two to three cultural differences from the USA that could
- Put together a high-level report on Brazil to executive management or board of directors, stating two to three cultural differences from the USA that could be important when conducting business there.
- State the Political system in the country, Human Development Index, Political Freedom Index, Economic Freedom Index, Purchasing Power Parity (to US$), and primary religion(s) - with analysis of possible effects of each of these seven national features on a US-domiciled firm doing business in the country.
- Discuss how international trade theory fits Brazil and industry: 1. Mercantilism/Absolute Advantage/Comparative Advantage. 2. Heckscher-Ohlin/Factor Endowments
- Product Life Cycle (Where is your firm's product in the product life cycle and is it a good fit in the target country?)
- Evaluate how international trade theory is used to explain the target country's determinants of national competitive advantage (all four parts of National Competitive Advantage/Porter's Diamond): o a) Factor endowment
o b) Demand Conditions
o c) Firm Strategy/Structure/Rivalry
o d) Related/Supporting Industries
5. Current trade with USA/recent FDI statistics.
6. Currency/FX movement vs US$ last 5 years, predictions for next 6 to 12 months (use securities firm, governmental, etc., reports/forecasts.
7. Strategy of your US firm (generic: cost leadership, differentiation, focus, etc.), the international strategy of your US firm (global standardization, etc.), proposed entry strategy (joint venture, etc.) to your targeted country.
8. Potential marketing issues (language, availability of good data, cultural issues, etc.).
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