Grand Vision GrandVision is largely the amalgamation of a number of optical chains that have enjoyed steady year-on-year growth, which has come from opportunities in existing and new markets. GrandVision is manufacture some products, their core focus is upon retail, which arguably makes them more vulnerable in the context of the current retail environment. Notably, GrandVision try to develop and further penetrate their markets through driving more sales through existing stores and trying to integrate acquisitions and extend their reach within existing markets. For example, from the 19 branches, they acquired from Conlons Opticians, they merged 7 into existing Vision Express Stores and converted the other 12 into the Vision Express brand. GrandVision has also widened its international reach evidenced by expanding into markets they were not previously represented in, such as Turkey, China, United States and Mexica. They have also increased their online e-commerce including the contact lens online provider Lenstore in the United Kingdom. GrandVision have a significant portfolio that focus on continually developing in terms of range, style, and quality in addition to enhance their professional services around eye-health. This is particularly evident from the Vision Express cases where they are continually investing in new technologies to enhance and broaden their capabilities and services. 

1. Identify The four strategic alternatives categories of GrandVision in terms of markets and products matric.

2. Clarify which international strategy GrandVision had been adopted. Justify your answer. 

Differentiate between International and global strategy, clarify how do the pressures for global integration and local responsiveness influence a firm's strategic choices? Explain and provide an example for each strategy.