Q 1. If you start a new company growing and selling organic vegetables in UAE, how will you adopt the Relationship Marketing based on your analysis ofproductandsellingmarketing orientations?

Q 2. Assess and compare the intensive and integrative growth options for any real estate company in Dubai. Based on the choice of growth; apply the 3 methods to maximize the real estate company's Core Competencies in marketing.

Q 3. If you are going to launch a new Corona safe health club or gym in Dubai, elaborate how to analyze the Demographic Environment to assess the Potential market, Available market & Target market for the new health club.

Q 4. If NOKIA is launching a new Smart TV, apply the 3 criteria for Points-of-Difference in order to come up with a new brand mantra to communicate and inspire for effective branding in the UAE market.

Q 5. If Etihad is challenging Emirates as the market leader in airlines' industry in the UAE, how can Emirates be a Creative Anticipator and apply any 3 defense strategies to defeat Etihad.

Q 6. How can the Dubai Frame conduct a market research to increase number of visitors? Discuss the research objectives, research approach and methodology that could be adopted by the Dubai Frame for the data collection.