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Q 1 ) When the Manarosa Beach Resort developed a marketing campaign aimed to attract business customers, institutions, and organizations that needed a location to
Q When the Manarosa Beach Resort developed a marketing campaign aimed to attract business customers, institutions, and organizations that needed a location to hold day to day conferences, the type of segmentation approach being used was
a demographics.
b product usage.
c type of business.
a customer value.
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