Answered step by step
Verified Expert Solution
Link Copied!

Question

1 Approved Answer

Q 1 ) When the Manarosa Beach Resort developed a marketing campaign aimed to attract business customers, institutions, and organizations that needed a location to

Q1) When the Manarosa Beach Resort developed a marketing campaign aimed to attract business customers, institutions, and organizations that needed a location to hold 2-day to 4-day conferences, the type of segmentation approach being used was
a) demographics.
b) product usage.
c) type of business.
a) customer value.

Step by Step Solution

There are 3 Steps involved in it

Step: 1

blur-text-image

Get Instant Access to Expert-Tailored Solutions

See step-by-step solutions with expert insights and AI powered tools for academic success

Step: 2

blur-text-image

Step: 3

blur-text-image

Ace Your Homework with AI

Get the answers you need in no time with our AI-driven, step-by-step assistance

Get Started

Recommended Textbook for

Operations Management

Authors: Jay Heizer, Barry Render

11th edition

9780132921145, 132921146, 978-0133408010

More Books

Students also viewed these General Management questions

Question

Write short notes on Interviews.

Answered: 1 week ago

Question

Define induction and what are its objectives ?

Answered: 1 week ago

Question

Discuss the techniques of job analysis.

Answered: 1 week ago