Q 1. Who gave a model where we can identify the strategy of a firm based on resource outflow from the subsidiary to the parent and and resource inflow from the parent to subsidiary?

1. Gupta & Govindarajan
2. Rugman & Verbeke
3. Lassere
4. Crookell & Morrison

Q 2. Why do many managers do little research before they enter into foreign markets?

1. They possess a lack of sensitivity to differences in culture, consumer tastes, and market demands.
2. They have a limited appreciation for the different environments abroad.
3. Managers have a lack of familiarity with national and international data source and an inability to use international data once they are obtained.
4. Firms often build their international business activities gradually, frequently based on unsolicited orders.
5. All of these

Q.3. ________ is the share of the market potential that the firm can reasonably expect to get over the longer term.

1. Sales potential
2. Market Potential
3. Positioning
4. Diversification
5. Cost-Plus Method

Q.4. The leadership of the multinational firm is attempting to achieve ________.

1. High Quality Information Services
2. International Power
3. Decreased Time-to-market
4. Profit Maximisation
5. Improved Flexibility

Q.5. The ________ of a firm typically is responsible for beginning export activities.

1. Marketing or sales manager
2. CEO
3. District Manager
4. Sales Manager
5. Human Resource Manager

Q.6. ________ refers to mechanisms used to influence and alter trade relationships

1. Trigger Mechanisms
2. Trade Policy Measures
3. Persuasion
4. Influence
5. Power

Q.7. Of the following, which is a consequence of corruption?

1. Reduction of Competition
2. Increases in Prices
3. Lessening of Product Quality
4. Deprivation of those who lose out on goods, services or funding
5. All of the above

Q. 8. The interaction of factors in nature and society which determine the longevity and continuity of an approach is called ________.

1. The Population Balance
2. Sustainability
3. Mass Customisation
4. Going Green
5. Ethical Responsibility