Q$1$: ZEZO is an Egyptian local retailer.

It is the second retailer in Egypt

based on revenues in $2023.$ ZEZO

follows a growth strategy by using

a cost leadership and mass market

strategy. Its market segment is

the Egyptian middle class. The top

managers decided to expand its work

to upper social top class $($Top$-$top$/$

Top$-$Middle$/$ Top$-$low$).$ As a strategic

consultant, give the company a

strategic path to this choice by:

Use Porter's five forces to help

the CEO to take a decision?

Recommend to the company a

new business model that has at

least six distinctive competencies

to achieve success?

Explain five barriers for

implementing the new desired

strategy?

Explain how the company control

the implementation to maintain