Q 2.8: Which of the following are NOT conditions that must be met in order for marketing activities to be included in the marketing plan? Select all that apply. A Activities must relate to specific marketing objectives Activities must be specific, realistic, and measurable. B C Activities must be focused on tactics. Activities must involve multiple departments within the organization. D E Activities must be aligned with the budget and schedule. F Activities must be based on firm budgets and cannot exceed planned costs. Ch 3: Chapter 3 Quiz Question 1 View Policies Current Attempt in Progress How many factors make up the marketing environment? 3 2 4 eTextbook and Media Question 2 View Policies Current Attempt in Progress The micro-environment is sometimes referred to as the internal environment. True False eTextbook and Media Question3 View Policies Current Attempt in Progress Which element would be categorized in the micro-environment for managers at Ben & Jerry's? Population trends Cultural beliefs Legal regulations Ingredients eTextbook and Media Question 4 View Policies Current Attempt in Progress Which term best describes a collection of buyers and sellers interested in making similar or related exchanges? Market Publics Mature Economy Developing Economy eTextbook and Media Question6 View Policies Current Attempt in Progress p- Which term best describes a market that is changing rapidly and does not have stable competitors or customers? Macro-environment Federal Trade Commission (FTC) Evolving Markets Established Markets eTextbook and Media Question 7 View Policies Current Attempt in Progress Which term is most applicable to couples living in households as unmarried partners? Resellers End consumers Cohabitation O Publics eTextbook and Media Send to Question 9 View Policles Current Attempt in Progress t of the macro-environment are these employers focusing Many employers are trying to market the work/lfe balance of their work environment to potential employees what component Social/Cultural eTextbook and Media Question 10 View Policies Current Attempt in Progress Which term best describes the combinations of controllable and uncontrollable forces that affect a marketing decision? Marketing intermediaries Micro-Environment Market Share Marketing Environment eTextbook and Media Question 11 View Policies Current Attempt in Progress Which term best describes the most important micro-environment element, the opposite partner in an exchange Customer Competitor Suppliers Company eTextbook and Media Question 12 View Policies Current Attempt in Progress Which term best describes anything in the environment that directly affects or is directly affected by the marketing manager's decisions? Market Mature Economy Macro-environment Micro-environment eTextbook and Media