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Q. 3. The production, quality and product managers considered their second option to be producing and selling flawed units for 6 months while engineers corrected

Q. 3. The production, quality and product managers considered their second option to be producing and selling flawed units for 6 months while engineers corrected the problem. Under this option, the company would not disclose the problem and hope for the best. Perhaps none of the product claims would involve any injury; only product replacement would be required at a cost of about $12 per unit.

a. Adjust the 2007 budget for an assumed defect rate of .25% for 6 months production. (Note this is a defect rate in addition to the normal rate faced in each year, 2002-2006, which is already accounted for in marketing cost.)

b. Adjust the fixed production cost for 2007 for an additional $2,000,000 in design engineering to solve the problem within a 6-month period. (This will involve the use of overtime and consultants).

What would the budgeted profit and return on sales be if option two were selected?

If the engineers redesign efforts had worked originally, the Budgeted Income Statement for Premium Grade Overnware in 2007 would have been:

a.)

Expected Sales Revenue

1,500,000 4 Quarters($15-10%)

$81,000,000

b.)

Variable cost of goods sold

1,500,000 4 Quarters($5.55-35%)

$21,450,000

c.)

Fixed cost of production

($23,221,033 + 3.5%)

$24,033,769

d.)

Gross Profit

$81,000,000 - ($21,450,000 + $24,033,769)

$35,516,231

e.)

Attributable Costs

$35,516,231 - $27,265,756

$8,250,475

i.)

Marketing Costs

$81,000,000 x 7%

$5,670,000

ii.)

Other Fixed Costs

$2,517,537 + 2.5%

$2,580,475

f.)

Product line profit before G&A allocation

[35,516,231 - 8,250,475)

$27,265,756

g.)

Return on sales

($27,265,756 / $81,000,000) x 100

33.66%

Since the budgeted profit target is 33.66%, the product manager met his profit target of 25% return on sales in 2007 for the product line with the redesign.

The production, quality, and product managers used this budgeted income statement to consider the first option that was given:

2)

2007

Sales

$ 54,270,000

Sales Units

4,020,000

COGS

Variable

14,502,150

Fixed

26,533,769.16

Gross Profit

$13,234,080.84

Attributable Cost

Market

5,798,900

Other

580,475.425

Prod. Line Profit

Before G&A allocation

$6,854,705.415

Return of Sales

12.63%

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