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Q 5 . The 1 2 - 1 4 year old target market seems to be part of a winning strategy for Nike football. Is

5 .

The

12 - 14

year old target market seems to be part of a winning strategy for Nike football.

Is Nike sticking with it

(12 - 14

years old as target audience of the brand

)

for the

2010

World Cup? If not, why not? Does Nike

s choice make sense?

Provide ample evidence to support your answer.

6 .

What are the

16 - 18

years old

football

-

obsessed teens like?

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