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Q - 5 . XYZ Inc. is considering investing $ 1 0 0 million to create a Spanish version of its popular television channel to

Q-5. XYZ Inc. is considering investing $100 million to create a Spanish version of its popular
television channel to serve the growing Mexican market. Financial analysis of the cash
flows from this investment suggests that the present value of the cash flows from this
investment to XYZ will be only $80 million. Thus, by itself, the new channel has a
negative NPV of $20 million. However, if the market in Mexico turns out to be more
lucrative, than currently anticipated, XYZ could expand its reach to all of Latin America
with an additional investment of $150 million any time over the next ten years. Although
the current expectation is that the cash flows from having a xYZ channel in Latin
America will have a present value of only $100 million, there is considerable uncertainty
about both the potential for such a channel and the shape of the market itself, leading to
significant variance in this estimate. The standard deviation in the estimate of the project
value is estimated from the annualized standard deviation of firm value of publicly traded
entertainment firms in the Latin American markets, which is approximately 30 percent.
The risk-free rate is 4% per annum. First discuss the setting of an option to expand and
determine whether the applicable option will be a put option or a call option. Then
compute the value of the option to expand using the Black-Scholes Option Pricing Model.
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