Question
Q: Because reviews and ratings can affect firms' economic outcomes such as sales, firms spend considerable effort in managing their online reputation. A common way
Q: Because reviews and ratings can affect firms' economic outcomes such as sales, firms spend considerable effort in managing their online reputation. A common way to do so is by responding to reviews. After hotel managers begin to respond to reviews, hotels
A. receive fewer, but longer negative reviews
B. receive fewer & shorter negative reviews
C. ratings decrease
D. receive more negative reviews
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Strategic Management
Authors: John A. Pearce II , Richard B. Robinson
12th Edition
007128950X, 978-0071289504
