Q: Create a stakeholder map

BACKGROUND

The Kellogg's Corporation have retained you to support their marketing department - you are to produce a marketing campaign promoting their products. This ad campaign will target the typical consumer that purchase breakfast cereals in a grocery store for home consumption.

MAIN QUESTION:

• As a preliminary activity, please draw upon your design thinking skills to develop a stakeholder map associated with this target consumer.
• Please supplement your understanding with some basic research and bring that to the stakeholder map.