Q. How Brac Bank Ltd created a profitable & sustainable market in the SME sector using Consumer Learning which resulted in building their brand equity and brand loyalty?

 

Explain this question. Explain how Brac bank ltd uses consumer learning to build a profitable and sustainable market in SME sector and how this has built their brand equity and brand loyalty.

 

Little Information about Brac Bank.

Brac Bank was established in 2001. Brac Bank entered the SME loan market at that time when all other banks thought this sector was not profitable and sustainable. Others did not see this as a potential market. But now SME sector is a major market in Bangladesh which contributes a huge porting in the country's GDP.  And now SME sector is more sustainable than the other sectors. And now Brac bank ltd is the market leader.