Q: Of late, a certain Mr. Sharma has decided that he wants to be fit. He currently weighs 100 kilograms with a height of 5 feet, and his doctor has told him that he has to be fit, which explains his drive towards fitness. Knowing his love for the mountains, his friend refers him to a basic mountaineering course at a highly reputed institution. However, Mr. Sharma declines to enroll in the basic course, preferring to walk instead. If we look at this incident through the lens of consumer motivation, how would you describe what just happened? If you are taking any material from the internet, please give the web links of your sources. (Please note that I might need to see the specific application you are discussing, so please mention the web links). [Length of the answer: Max 250 words. 10 marks