Answered step by step
Verified Expert Solution
Question
1 Approved Answer
Q Search this Chapter 14: Homework A manufacturer of a wearable fitness tracker has identified two groups of consumers for its product; occasional exercisers and
Q Search this Chapter 14: Homework A manufacturer of a wearable fitness tracker has identified two groups of consumers for its product; occasional exercisers and competitive runners. Occasional exercisers, on average, have lower values for fitness trackers than competitive runners. Additionally, occasional exercisers attribute almost no extre value to a "friends" feature that lets you keep track of and compete with other users, while competitive runners, on average, value the friends feature. The manufacturer is considering introducing two different models. The manufacturer has determined that occasional exercisers value a fitness tracker without the friends feature at $70 and one with the friends feature at $80, while competitive runners value the two versions at $80 and $150 Suppose the manufacturer is considering three pricing strategies: 1 Market a single type of fitness tracker with the friends feature at $80 to both occasional exercisers and competitive runners. 2. Market a single type of fitness tracker with the friends feature at $150 to only competitive runners. 3. Market a fitness tracker without the friends feature to occasional exercisers for $70. In addition, market a fitness tracker with friends to competitive runners at $139. For simplicity, assume there is only one occasional exerciser and one competitive runner. Further assume that if the price of a fitness tracker is equal to an individual's willingness to pay, the individual will purchase the fitness tracker. ise the following table to indicate the revenue from men, the revenue from women, and the total revenue from each strategy Revenue from Revenue from Occasional Competitive Strategy Exercisers Runners 1. Orily fitness tracker with friends feature at $80 to both customers 2. Only fitness tracker with friends feature at $150 to runners. S Trade without the filends feature to exercisers for $70, tracker with friends feature to runners for $139 the market for the fitness track 1 made up entirely of competitive runners, For simplicity, assume the market is made up of two would maximize reve e for the manufacturer
Step by Step Solution
There are 3 Steps involved in it
Step: 1
Get Instant Access to Expert-Tailored Solutions
See step-by-step solutions with expert insights and AI powered tools for academic success
Step: 2
Step: 3
Ace Your Homework with AI
Get the answers you need in no time with our AI-driven, step-by-step assistance
Get Started