Q: slurrpy is a new mixed fruit juice introduced by Sun Beverages Ltd. The mixed fruit juice has been encouraged using various vitamins and minerals. The company designed a unique package for the product which made it very attractive. Their sales figures were an indication of their success. In order to capture huge market share, they decided to give exclusive rights to retailers to manufacture and sell the product to the public. Identify and explain this concept. State two factors which help start ups and also state the advantages to Sun Beverages Ltd. in doing so.?