Q. Subscription Revenue Received in Advance $135 200: the entity began selling magazine subscriptions on 1 April 2016 on an annual basis. The selling price of a subscription is $130. A review of subscription contracts reveals the following.

Subscription start date - Number of subscriptions

1 April - 200

1 May - 300

1 June - 540

The annual subscription is for 12 monthly issues. The June magazine for all of the subscriptions had been delivered to the subscribers at 30 June 2016.

- Explain why the business would not recognise the full subscription revenue when the customers sign up for the magazines and pay for the subscription.