Q) Think of the following mentioned products of Unilever Pakistan and answer the following questions: (15 Marks)

1)Lifebuoy Soap3) Lipton

2)Lux4) Magnum

Required:

A)Marketing can be more or less effective for you depending on the segments involved for the above-mentioned brands, please describe?

B)How would you contrast different segmentation types/techniques/schemes in context to Lifebuoy soap and Magnum?

C)How would you distinct demographic versus behavioral segment schemes for Lipton and Lux brand? Which ones do you think would be most effective for marketers trying to sell to you? (Hint: you need to describe that with respect to both products i.e. Lipton and Lux).