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Safari File Edit View ament ting: History De... DETAILS Bookmarks dr... Window Help RE/... Tue Jul 5 6:31 PM Aa... webassign.net Bu... oo co... r, 15. [-14 Points] A Aa... MY NOTES WebAss... ASWSBE14 13.E.027. 0/2 Submissions Used ASK YOUR TEACHER PRACTICE ANOTHER e of bu ina94_2 formation abc You may need to use the appropriate technology to answer this question. In 2018, a consumer goods giant had more than 20 brands with more than $1 billion in annual sales. How does the company create so many successful consumer products? They effectively invests in research and development to understand what consumers want. One method used to determine consumer preferences is called conjoint analysis. Conjoint analysis allows a company to ascertain the utility that a respondent in the conjoint study places on a design of a given product. The higher the utility, the more valuable a respondent finds the design. Suppose we have conducted a conjoint study and have the following estimated utilities (higher is preferred) for each of three different ilson- '25 Eure Ilspdferal r :.1678.p nd pdf designs for a new whitening toothpaste. Respondent 10 Design A 24.8 31.6 32.0 15.6 20.9 41.2 27.3 20.4 31.8 24.6 Utilities Design B 34.4 31.4 20.2 26.4 18.3 34.0 22.5 21.8 29.4 29.0 Design C 28.6 33.7 27.6 24.9 18.0 44.6 27.1 27.7 31.1 29.1 At the 0.05 level of significance, test for any significant differences. State the null and alternative hypotheses. ilson-1_6_22 ROEM.pdf )n-Updated ; D. pdf 419 Private Rd - SIGNED...ct.pdf