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Q1 (a) Explain how greater advertising by a firm may reduce the price elasticity of demand for its product. (25 marks) (b) What factors determine

Q1 (a) Explain how greater advertising by a firm may reduce the price elasticity of demand for its product. (25 marks)

(b) What factors determine the cross-price elasticity of demand? (25 marks)

(c) Explain why firms will always maximise revenue by charging a price where demand is unitary elastic. (25 marks)

(d) Explain why firms will always maximise profit by charging a price where demand is elastic. (25 marks)

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