Q1)

a)

Given the Supply chain cost for a service is PKR 195 and the customer value is PKR 225. Determine supply chain surplus and consumer surplus.

b)

Pizza Hut is a franchise based model which serves customers a variety of pizzas and related products. The service is purely customized. Identify whether the model is push-based supply chain or pull based supply chain. Can we a have push-pull boundary in PizzaHut case? How?

c)

Discuss Qualitative forecasting technique. Explain the situations where we use Qualitative methods. Discuss Delphi forecasting method and its challenge.

d)

Consider you purchase a pack of one Kilogram of Everyday pack from the super mart near your home. Draw the flow of supply chain. No explanation is required.

e)

Monthly sales for a six month period are as follows:

Month Sales

Jan 18,000

Feb 22,000

Mar 16,000

Apr 18,000

May 20,000

June 24,000

Compute the sales forecast for July using the following approaches:

(1) Four-month moving average;

(2) Weighted three-month moving average using .50 for June, .30 for May and .20 for April;

(3) Exponential smoothing with (smoothing constant) equal to .40, assuming a February forecast of 18,000