Q1. (a) How can a website's effectiveness be measured? 

(b) What would a measurement program involve? Provide your responses in no more than hundred words.

 

Q2. How can the measures of Internet marketing effectiveness be categorized?  Share your response in no more than fifty words.

 

Q3. It is said that to produce a good-quality website, standards are required to enforce uniformity.  In which areas should there be uniformity? List them and describe them in no more than fifty words.

 

Note: Need References for these questions.

 

Q4. What are the key characteristics of interactive communications? List and describe them.  Be sure to number the key characteristics clearly. 

 

Q5. In Chapter 8 you reviewed the elements of a digital marketing communications plan.  List the 6 steps and describe each step in details. 

 

Q6. Assume that you are preparing new campaign for your business, an ice-cream parlor. What information will you provide in Step 1 of your digital marketing communications plan? State them clearly and concisely. 

 

Q7. Identify and explain five digital campaign measures shared in Chapter 8.

 

Chapter 8 is: DIGITAL MARKETING
STRATEGY, IMPLEMENTATION AND PRACTICE
Seventh Edition. ( Campaign planning for digital
media ) 

 

Blow is the Name of the book: 

 
 

$ Eighth Edition DIGITAL MARKETING STRATEGY, IMPLEMENTATION AND PRACTICE Dave Chaffey Fiona Ellis-Chadwick 3 Pearson HELLO! | !