Q1 A. What is Flairs business strategy? How does it make money? What are the sources of its success?

(Please provide a reference list at the end and also include references for each points made and all visual aids like graphs used.)

Note: This part is Theoretical, to attempt Q1 use relevant/appropriate frameworks to perform this analysis. Using a SWOT analysis framework is mandatory for this part, but you are required to find and discuss other theoretical frameworks too like Pestele or porters five. ( create relevant tables of the frameworks and include Flairs strategy in those tables)

Q2

A. Identify the main competitors of Flair Airlines? What are the foundations of Flairs competitive advantage and to what extent are Flairs sources of advantage difficult to imitate and likely to persist over time? To what extent can other competitors duplicate Flairs business model? Why or why not?

B. How serious is a competitive threat? Note: This part is Market- Analysis based. Make sure you are using relevant industry data, and infographics to support Q2. Using only a few graphs and tables will not be considered an in-depth analysis. Some useful data would be looking at Flairs market share in North America, as opposed to revenue generated by Flair in comparison with competitors revenue.

(Please provide a reference list at the end and also include references for each points made and all visual aids like graphs used.)