Q1) An IPO marks a strategic milestone for a company.

(a) What may have motivated Snap to go public?

(b) In your opinion, why did Snap choose to list on the New York Stock

Exchange (NYSE) instead of Nasdaq?

(c) Why do you think Snap chose to conduct its IPO in 2017?

(d) What can you say about the primary and secondary shares sold in the Snap IPO? How did Snap plan to use the proceeds of the IPO?

(e) Explain the unusual share structure of Snap. How would new investors be

affected by Snaps share structure?