Q1. Define and describe the key characteristics of the following theories of management and provide evidence of how they have informed the organisational design and practices of Unilever?

1. Corporate Culture as a source of competitive advantage
2. Total Quality Management

Use B 716 Management perspectives to answer this.

Unilever report: https://shared-assets.adobe.com/link/aa5c5b80-9801-469c-6e40-bd21bc49b0e5