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Q1) define and discuss blue ocean/value innovation strategies in general, and then specifically discuss how Yellow Tail used the blue ocean strategy to enter the

Q1) define and discuss blue ocean/value innovation strategies in general, and then specifically discuss how Yellow Tail used the blue ocean strategy to enter the US wine industry including the strategy canvas and the 4 actions framework.

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Blue Ocean Strategy coined by W Chan Kim and Rene Mauborgne refers to a strategic approach aimed at creating uncontested market space and making compe... blur-text-image

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