Q.1. Define the term business from marketing point of view.

Q.2. What is market positioning? Explain its advantages and demerits

Q.3. Identify and explain the ten basic elements of a good marketing research report.

Q.4. Identify (a) internal sources, and (b) external sources of collecting marketing research data.

Q.5. Describe at least four limitations of consumer behaviour research.

Q.6. State how the theory of cognitive dissonance help to explain consumer behaviour.

Q.7. State and discuss the principle underlying international trade.

Q.8. State the different types of international business.

Q.9. In an attempt to market the products abroad, what kind of marketing strategy a firm should choose ?

Q.10. There are various types of export arrangements. Mention the main types and identify the basic stages of exporting.

11) What is the importance of Egyptian civilization?

12) In the later Paleolithic period, what improvements did they make for their dwelling?

13) Which side is often referred to as the 'Western bloc' in the Cold War?

14) What kind of social life were the Paleolithic men leading?

Q.11. Name the national and international agencies that conduct market research for the knowledge of Indian exporters.

Q.12. Mention the differences between international marketing and export marketing ?