Q1. Do brands have finite lives?

Often, after a brand begins to slip in the marketplace, or disappears altogether commentators observe, "all brands have their day" The rationale for this statement is that "all brands, in some sense, have a finite life and cannot be expected to be leaders forever". Consider brands like Oscar Meyer Packaged Lunch Meats, or Crisco Shortening and Oils, there are so many brands that are no longer on trend today Other experts contend however, that brands can live forever, and their long-term success depends on the quality of their marketers. If this is not true how do you explain the longevity of Arm & Hamer Baking Soda, Mr. Clean, or Ivory Soap?

Make sure you document your answer with marketing principles. Please take one position and defend it: Brands cannot be expected to live forever, or There is no reason for a brand to ever become obsolete. Please make sure you use marketing principles to support your answer.

Q2. Will Omni channel the answer or a nightmare for companies?

In today's marketplace Products can now be found at retail grocery, drug, mass merchant, and do it yourself channels and now those same products can be found on-line. Consumer marketing is in a rapid state of change, with products finding their way into many channels simultaneously and business quickly migrating to the convenience of online. Now the coronavirus has accelerated the change in where we buy. Is this change in channel preference irreversible? If so why? Please take a position: Has the rise of Omni Channel changed the way we buy forever? or Will the change in buying habits be a temporary circumstance?