Q1 i) Explain how using ROI as a performance measurecan lead to decisions that may harm a company's future competitiveness.(2 marks)

ii) Recommend a solution to using ROI as a performance measure. (1 mark)

Q2 Explain the value strategy maps offer to an environmental consulting firm, which provides expert assessment and advisory services for their clients on matters pertaining to the management of environmental issues. Include an example to support your answer.