Q1. i) What type of product is the concept of a dominant design most relevant for? (1 mark)

ii) Where in the product life-cycle is a dominant design established? (1 mark)

iii) Why does the pattern of innovation change after the emergence of a dominant design? (2 marks)

In terms of the Henderson and Clark typology:

iv) what type of innovation best describes the Apple iPod? (1 mark)

v) what type of innovation best describes the Dyson bagless vacuum cleaner?

(1 mark)

vi) What is the essential difference between Porter's market positioning

approach and the resource based view in determining innovation strategy?

vii) Identify two ways in which a leadership and a fast follower innovation strategy are similar. (2 marks)

viii) Suggest two reasons why incumbent vacuum cleaner manufacturers turned

down James Dyson's offer of a licence deal for his dual cyclone bagless design. (2 marks)

ix) Dyson's entry into the vacuum cleaner industry as an outsider and (at the time) new small business was potentially disruptive of the existing industry. Provide two reasons why this case does not fit Christensen's disruptive innovation theory. (2 marks)

What form of intellectual property would allow you to protect the following:

x) a new style of screwdriver handle? (1 mark)

xi) a software program? (1 mark)

xi) a company logo? (1 mark)

xiii) a new pain relief drug?

xiv) Why was the low adhesion glue accidentally discovered by Spencer Silver of no interest to his colleagues in the R&D function at 3M corporation at the outset of the Post-It Note story? (1 mark)

xv) What is 3M's 30% rule? (1 mark)

xvi) What is the underlying purpose of 3M's 30% rule? (1 mark)

xvii) In addition to 3M's 15% and 30% 'rules', identify another aspect of 3M's culture that enabled the Post-It Note to survive to become a viable innovation, despite the repeated obstacles faced by its proponents. (1 mark)

xviii)Identify two pieces of evidence from the case of the Post-It Note that are consistent with a linear model interpretation of the innovation process. (2 marks)