Q1 Please convert the following question into a semantic differential scale:

To what extent do you agree with the following statement?

Market Research is a very interesting course.

Strongly disagree Disagree Agree Strongly agree

Q2 The Likert scale above uses a 4-point scale. Researchers have discretion in choosing to use an even or odd number of scale points, as well as how many. Please explain your rationale for selecting your chosen number of scale points in the answer you provided above, including whether it is even or odd, and the number of points you chose.

Odd/even =

Why?

Total number of scale points =

Why?