Q1: Referring to the Masters (Woolworths) failed assault on Bunning's market share (see case study in Moodle), your CEO wants to know whether or not adopting a competitor focused (marketing warfare) or a customer focused (market orientation) is the best approach for business success. Explain your understanding of the topic area by: Part 1: Outlining the key concepts: Answer here References for key concepts section: Answer here Part 2: Showing the key models of the concepts References for key models section: Answer here Part 3: Identifying company examples that you feel are using these approaches References for the company examples section: Answer here Part 4: Providing your opinion of the value of these two approaches for marketing strategy development when firms are trying to establish a competitive advantage in the marketplace. (Part 4 long answers) References (if any) for your opinion section: Answer here