Q1

Selected Company: Vitasoy International Holdings Limited.

Company Detail: https://www.vitasoy.com/

Describe briefly the business carried out by the selected company.

Perform an industry analysis for the selected company based on the five key competitive forces: (i) competitors; (ii) potential entrants into the market; (iii) equivalent products; (iv) bargaining power of customers; and (v) bargaining power of input suppliers. Explain in your opinion whether the selected company has adopted a strategy of product differentiation, cost leadership, or neither of them.

Q2

Based on the strategy identified in Question 1 for the selected company, propose with justifications two or three measures for each of the four perspectives in a balanced scorecard. You are not required to specify the target performance for the proposed measures.

(1) Customer

(2) Financial

(3) Learning and growth

(4) Internal-business