Q1- Short Answers - (Max page answers)

A-Mc Donald's is a company that accepts and learns about other cultures and uses it for good marketing campaigns. The process of learning about others culture is called? Also identify a recent marketing campaign of MC Donald in Pakistani Culture.

B-You and your friends are planning a vacation? Who will influence your decision as formal and informal gatekeepers? At least 2 each.

C-Street Art is part of which Culture?? How is Street Art and its Culture impacting Marketing?

D-Give an example of Pakistani Ritual and its marketing potential?

E- Identify couple of techniques of how External Memory can be used in Grocery Shopping in Pakistan?