Q1- Some believe that social marketing is primarily effective only for bigger companies with

the time and capacity to manage and update their media content. Choose a local business and

evaluate its effectiveness in creating customer engagement. Is the content up-to-date and

relevant? How does it manage its content?

Q2- Based on the World Health Organization report, more than 31.8% of men, 5.8% of

women and 19.1% of Pakistan adult's population currently use tobacco in one form or another.

Whereas American 40% population were smokers in 1965. That percentage has now fallen to

less than 18%. Tobacco companies have dealt with this threat by developing new markets

overseas and also developing alternative nicotine products such as electronic cigarettes (e-

cigarettes). Research this product and the regulatory environment regarding this product in

Pakistan.

Q3- Suppose you are conducting market research for your favorite "Energy Drink" brand.

Sales have been lagging for two quarters, and you are determined to find out why. You decide to

host an in-person focus group to gain customer insights into your brand's current product

offerings. You are also interested in obtaining feedback on a new product that your brand plans

to launch in the next six months. Determine the makeup of your focus group. Who should be

invited to the focus group, and why? What type of information would you want to obtain?

Identify possible question to present to the focus group.

Q4- The characteristics of a new product affect its rate of adoption. Identify the five

characteristics that influence the rate of adoption and describe how each factor will influence the

rate of adoption