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Q1 Tata Motors is an Indian multinational automotive company headquartered in Mumbai and a core member of the very successful Tata Group. India is
Q1 Tata Motors is an Indian multinational automotive company headquartered in Mumbai and a core member of the very successful Tata Group. India is a potentially enormous market, and Tata Motors is doing well in that market. How can Tata Motors use their core competencies in doing well in India as a way to also do well in exporting? Discuss and explain your answer. Q2 Jaguar Land Rover Limited, a British automotive company which has its headquarters in the United Kingdom. It is also subsidiary of Indian automotive company Tata Motors. How can Tata Motors leverage Jaguar Land Rover in its exporting? How can Jaguar Land Rover leverage Tata Motors in its exporting? Discuss and explain your answer. Q3 Tata Motors is primarily targeting emerging countries (e.g., Africa, Asia Pacific, Middle Eastern, and Latin America) for its future exporting growth. Is this a viable and logical exporting strategy? Why or why not? Q4 In recent years, Tata Motors along with other luxury car makers have seen profits fall thanks to a significant dive in demand from China. Should Tata Motors follow the example set by the Volvo Group and focus more or exclusively on buses and trucks in its exporting (since they are already successful in the market in much of the world)? Why or why not?
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