Q1. The correct sequence of steps for the 'Product' P of marketing is: - Product > purpose > branding - Purpose > branding > product - Product > branding > purpose Purpose > product > branding Q2. The tangible/actual (physical level of a product is: - The auxiliary characteristics of the product which are crucial to the value of that product. - The additions to the primary value to further appeal to the customer. - The primary value which is provided to the customer. Q3. The contemporary marketing view (Service-Dominant Logic), states that: - Value only exists when the user is using the good or service. - Value is created during the transaction of tangible goods. - The value of a product is the product itself. Q4. Create a product map (3 levels of a product for a Fine Dining Italian Restaurant. Use the 3 headings to categorize your bullet points (A minimum of 3 bullet points per category is required). Q5. Which 2 major cultural myths (stories) can the Apple logo be associated with? - Adam and Eve - The American Dream - Women Empowerment - Isaac Newton discovered gravity Q6. The most important aspect of a business to be determined first is: - How the organization does what it does: what sets us apart from the competition? What makes us special? - Why the organization does what is it: what is the reason we exist? What is our purpose, cause, or belief? - What the organizing does: what products we make or sell. Q7. All of these are benets of brand equity, except for: - Less vulnerability to marketing actions - Larger margin - Less marketing communication effectiveness Less vulnerability to market crises Q8. An international brand is a brand offered in several markets whereas a global brand is offered all around the world. - True - False Q9. According to the traditional marketing perspective (Goods-Dominant Logic), value is created by the company when they produce the good or service for the customer. - True - False nan mI III A :- I-II I :I.I I 'I