Q1: The Internal-External (IE) Matrix of uber (only the answers from the case in the link below)

https://www.coursehero.com/file/82491448/Uberpdf/

in this way below :

The Internal Factors Evaluation Matrix (IFE Matrix)

STRENGTHS	Weight	Ratio of 4	Weighted
1
2
3
4
5
6
7
WEAKNESSES
1
2
3
4
5
6
7
TOTAL

The External Factors Evaluation Matrix (EFE Matrix)

Opportunities	Weight	Ratio of 4	Weighted
Threats	Weight	Ratio of 4	Weighted
TOTAL

conclusion example:

The IFE total weighted scores (x-axis) and the EFE total weighted scores (y-axis) are the only two main dimensions that determine the Internal-External (IE) Matrix (y-axis). For IFE, the total weighted score is 3.38 and total weighted score for EFE is 3.2 respectively. According to the IE Matrix, (company name) is in the intensive and aggressive tactical strategies. (company name) strategies should focus on market penetration, market development, and product development. From the operational perspective, a backward integration, forward integration, and horizontal integration should also be considered.

IFE & EFE Grid example:

. Backward, Forward, or Horizontal Integration THE IFE TOTAL WEIGHTED SCORES . Market Penetration Strong Average Weak . Market Development 3.0 to 4.0 2.0 to 2.99 1.0 to 1.99 . Product Development Grow and Build 3.0 2.0 1.0 4.0 High 3.0 to 4.0 II III 3.0 THE EFE TOTAL Medium IV V WEIGHTED 2.0 to 2.99 VI SCORES 2.0 Low VII VIII IX 1.0 to 1.99 1.0 Hold and Maintain Harvest or Divest . Market Penetration . Retrenchment . Product Development . Divestiture