Q1- 

The role of The Privacy Act 1988 in the project is significant, as it ensures the protection of participants' privacy and confidentiality throughout the data collection, processing, organisation, interpretation, and decision-making stages of the market research project. Compliance with The Privacy Act 1988 requires obtaining informed consent from participants, securely storing and handling their personal information, and ensuring that data is used only for research purposes. It also entails implementing appropriate measures to safeguard data from unauthorised access, disclosure, or misuse. Adhering to The Privacy Act 1988 fosters trust and ethical practices, which are essential for conducting responsible and reliable market research.

 

Q2- 

 

In addition to The Privacy Act 1988, other legislation, codes of practice, or national standards that could be relevant to this project include:

• Australian Market and Social Research Society (AMSRS) Code of Professional Behaviour: This code provides ethical guidelines and principles for market and social research in Australia. Adhering to this code ensures that the research is conducted with integrity, respect for respondents, and in accordance with professional standards.
• Australian Competition and Consumer Commission (ACCC) Guidelines: These guidelines provide information on fair trading practices, consumer protection, and advertising standards. They can help ensure that the marketing strategies developed based on the research findings comply with the relevant regulations and do not mislead consumers.

 

Q3-

Hypothesis: What factors influence the preference of customers, by gender, for online shopping or store shopping?

SMART Objective: To determine the factors that influence the preference of customers, by gender, for online shopping or store shopping with a confidence level of 95% and a margin of error of 5%, survey a sample size of approximately 385 customers (calculated using appropriate sample size calculation methods) from the total of 5,500 customers.

 

Q4-

Three different types of required resources for the implementation of this market research project could include:

Research Participants: The sample size of customers to be surveyed. They can be obtained through the client's customer database, by reaching out to the customers via email or phone, or by using online survey platforms that allow targeting specific demographics.

Survey Design and Data Collection Tools: To design and conduct the survey, resources such as online survey software or platforms can be utilised. These tools enable the creation of the survey questionnaire and provide functionalities for data collection and analysis.

Data Analysis Software: Depending on the complexity of the data and research objectives, statistical analysis software such as SPSS or Excel can be used to analyse the collected data and derive meaningful insights.

 

Q5- 

For this project, a combination of qualitative and quantitative data would be suitable. Qualitative data can provide insights into customers' motivations, preferences, and experiences through open-ended questions or interviews. Quantitative data can be obtained through closed-ended survey questions, allowing for statistical analysis to identify patterns and correlations between variables.

 

Q6- 

Here's a sample survey instrument with five questions designed to collect data for your market research project:

 

1. What is your gender?

a) Male  

b) Female  

c) Prefer not to say

1. How often do you engage in online shopping?

a) Very frequently  

b) Occasionally 

c) Rarely  

d) Never

1. Please rate the following factors based on their importance in your preference for online shopping or store shopping (1 being the least important and 5 being the most important):

a) Convenience  

b) Price  

c) Product variety  

d) Personal interaction  

e) Other (please specify)

1. On a scale of 1 to 5, how satisfied are you with the overall online shopping experience?

1 - Very dissatisfied

 2 - Dissatisfied 

3 - Neutral 

4 - Satisfied 

5 - Very satisfied

1. Are you open to trying new technologies or innovations in the online shopping experience?

a) Yes 

 b) No  

c) Maybe

 These questions will help gather data on participants' gender, frequency of online shopping, factors influencing their shopping preferences, satisfaction with the online shopping experience, and their openness to new technologies. You can further customise and expand the questionnaire based on your specific research objectives and the information you aim to collect.

Q7- 

The data interpretation method for this project would involve a combination of statistical analysis and observational interpretation. Statistical analysis would be used to analyse quantitative data, such as determining correlations between gender and shopping preferences. Observational interpretation would involve reviewing qualitative data, such as responses to open-ended questions, to identify common themes and insights.

 

Q8- 

1. Requirement/Need: Expertise in data analysis and statistical interpretation of research findings.
2.  

External consultant	Service they offer	Price	Timing for completion	Advantages	disadvantages
Data Analysis Consulting Firm	Offers specialised statistical analysis services for market research projects.	$10,000	4 weeks	Expertise in advanced statistical techniques	Higher cost.
Market Research Agency with Data Analysis Expertise	including data analysis and interpretation.	$8,000	6 weeks	Comprehensive research support	Slightly longer timeframe.

 

Final decision for hiring

While the cost is slightly lower and the timing is slightly longer compared to the Data Analysis Consulting Firm, the comprehensive research support provided by the agency makes it the preferred choice.

 

1.  

 

 

Subject: contract offer

 

Dear manager, 

 I hope this email finds you well. I am reaching out to discuss a potential collaboration opportunity for a market research project. After careful consideration, I have identified a requirement/need in the project that aligns with your expertise and services. I believe your involvement will greatly contribute to the successful completion of this project.

requirement/need: expertise in data analysis and statistical interpretation of research finding. With budget $8000 and timing for completion is 6 weeks 

 

If you have any questions or require further clarification, please do not hesitate to contact me. I look forward to receiving your proposal and potentially working together to achieve the objectives of this market research project.

Thank you for your time and consideration.

 

Sincerely,

Pk kounthasen 

 

Q9- 

Additional Product: Online Survey Panel
An online survey panel is a pre-recruited group of individuals who have agreed to participate in market research surveys. This additional product would provide access to a pool of respondents for the market research project. The criteria for selecting an online survey panel would include ensuring the panel has a diverse range of participants, including different genders, age groups, and geographic locations. This diversity ensures that the research findings are representative of the target population and provide meaningful insights. The panel should also have a track record of providing reliable and high-quality responses, as the accuracy and validity of the data collected are crucial for the success of the market research project.

Additional Service: Data Cleaning and Validation
Data cleaning and validation involve reviewing and preparing the collected data for analysis. This service ensures that the data is accurate, consistent, and free from errors or inconsistencies. Experienced professionals would be responsible for identifying and rectifying any issues in the data, such as missing values, outliers, or data entry errors. Data validation methods, such as checking for logical inconsistencies or running statistical tests, can be applied to detect and address potential biases or anomalies in the data. This process ensures the integrity of the data and enhances the reliability of the research findings.

 

In summary, the online survey panel provides access to a diverse pool of respondents, while the data cleaning and validation service ensures the accuracy and reliability of the collected data. These additional resources contribute to the successful implementation of the market research project and help in generating accurate insights for the client.

 

Task 2-  manage market research activity 

Based on the organisational market research policy and procedure and the project specifications, put together a project plan that addresses:

 

• Stages of the market research. 
• Planning Stage
• Data Collection Stage
• Data Analysis Stage
• Reporting and Presentation Stage
• tasks/ expected results

Planning Stage:

• Define research objectives and market research questions
• Develop a research plan and methodology
• Identify target audience and sampling strategy
• Prepare survey instruments or data collection tools
• Create a timeline for the entire project

Data Collection Stage:

• Conduct the survey or data collection activities
• Ensure data integrity and quality control
• Collect a sufficient number of responses to achieve statistical significance

Data Analysis Stage:

• Clean and organise collected data
• Conduct statistical analysis and interpret the results
• Identify trends, patterns, and relationships in the data
• Generate actionable insights and conclusions

Reporting and Presentation Stage:

• Prepare a comprehensive report summarising the findings
• Create visualisations (charts, graphs) to present the data effectively
• Prepare a presentation highlighting the key insights and recommendations
• Distribute the report and presentation to relevant stakeholders
• Responsible for each task
• Planning Stage: Market Research Team
• Data Collection Stage: Market Research Team
• Data Analysis Stage: Data Analysts or Statisticians
• Reporting and Presentation Stage: Market Research Team
• Timeframe for each task

Planning Stage:

• Task 1: Define research objectives and market research questions - 1 week
• Task 2: Develop a research plan and methodology - 2 weeks
• Task 3: Identify target audience and sampling strategy - 1 week
• Task 4: Prepare survey instruments or data collection tools - 2 weeks
• Task 5: Create a timeline for the entire project - 1 week

Data Collection Stage:

• Task 1: Conduct the survey or data collection activities - 2 weeks
• Task 2: Ensure data integrity and quality control - Ongoing throughout the data collection period
• Task 3: Collect a sufficient number of responses - Dependent on the desired sample size and response rate

Data Analysis Stage:

• Task 1: Clean and organise collected data - 1 week
• Task 2: Conduct statistical analysis and interpret the results - 2 weeks
• Task 3: Identify trends, patterns, and relationships - 1 week
• Task 4: Generate actionable insights and conclusions - 1 week

Reporting and Presentation Stage:

• Task 1: Prepare a comprehensive report - 2 weeks
• Task 2: Create visualisations for effective presentation - 1 week
• Task 3: Prepare a presentation for stakeholders - 1 week
• Task 4: Distribute the report and presentation - 1 day
• Allocated budget for each task
• The budget allocation for each task will depend on the organisation's internal policies, project scope, and available resources. The market research team should work with the finance department to determine the specific budget for each task, considering factors such as survey administration costs, data analysis software licences, consultant fees (if applicable), and reporting/presentation expenses.
• Monitoring method for each task. 
• Planning Stage:
• Regular meetings with the market research team to review progress and ensure alignment with objectives and timeline.
• Data Collection Stage:
• Monitor the response rate and adjust data collection strategies if needed.
• Conduct periodic data quality checks to identify and address any issues or anomalies.
• Data Analysis Stage:
• Review intermediate analysis results at key milestones to ensure accuracy and progress.
• Validate the analysis process and results with the market research team and stakeholders.
• Reporting and Presentation Stage:
• Conduct internal reviews of the report and presentation drafts.
• Obtain feedback and inputs from key stakeholders.
• Monitor the timely completion of the final report and presentation.

ps: assessment no 1 is above please continue for assessment 2

 

 

Evaluate research processes and findings

This assessment is a continuation of the market research plan you started in assessment 1� This time you will focus on evaluating the research processes and findings� Read carefully the case study�

Case Study:

In the implementation of the first project OurData decided to give a part of the data collection to other market research agencies� These external agencies were given the task to survey 150 of the sample of the research, with the purpose of determining their preference of shopping, either online or store� Agency A was given the task to survey a sample of 95 customers and Agency B was given the task to survey a sample of 55 customers, for a total of 150�

OurData has defined the following quality guidelines for these external agencies� These guidelines are part of the research objectives outlined in the research project plan given to each agency:

A hired agency must fulfill the number of surveys for which it was hired�

The hired agency must collect evidence for each surveyed customer for at least

95% of the customers surveyed�

The hired agency must conduct each survey within the expected timeframe at

least for 95% of the sample surveyed�

The hired agency must conduct each survey within the allocated budget at least

for 95% of the sample surveyed�

Your task is to evaluate the validity and reliability of the data collected by these two agencies according to the organisational processes and procedures, and then to prepare a report that will be presented to the CEO of OurData� Follow these tasks to complete this project�

Task 1 - Obtain research processes and findings

Review the file: "OurData Outsourced Market Research Results" in the assessment documentation section of MyAPC�hub and process the data to obtain the following findings�

Question 1:

General calculation of results for shopping preference (Store v Online)� Follow this table to complete this�

Agent A Agent B

Question 2:

Calculation of evidence collected by agencies (Yes= Evidence Collected, No= Evidence not collected)� Follow this table to complete this�

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Agency

Female

Male

Grand Total Male and Female

     

Store

Online

Female Total

Store

Online

Male Total

  

Grand Total

 

11

Agency	Did the Agency collect evidence?
	No (Total)	Yes (Total)	Grand Total

Agent A

Agent B 

Question 3:

Calculation of data for timing of surveys by agencies (Yes= Survey conducted on time, No=Survey conducted beyond agreed timeframe)� Follow this table to complete this�

Agent A

Agent B

Question 4:

Calculation of data for on-budget collection by agencies (Yes= Survey conducted within the budget, No= Survey not conducted within the budget)� Follow this table to complete this�

Agent A

Agent B

Task 2 - Evaluate research processes and findings

Question 1:
Based on your findings in Task 1 and according to the OurData quality guidelines, analyse the validity and usefulness of the information collected by each Agency� Explain in detail for each agency using data�

Question 2:

What is your general assessment of the performance of this project given to these agencies against OurData quality guidelines for outsourced market research? Explain�

Question 3:

Identify at least 2 relevant stakeholders to this project� Write a formal email to each one
of them (one email for each, 2 emails in total) explaining the outcomes of the project and seeking their specific feedback about the process� Use the following templates to complete this�

 

Grand Total

Agency	Did the Agency conduct the surveys on time?
	No (Total)	Yes (Total)	Grand Total

Grand Total

Agency	Did the Agency conduct the surveys within the budget?
	No (Total)	Yes (Total)	Grand Total

Grand Total

Task 3 - Future improvements to research process

Question 1:
Prepare a report to be presented to the CEO of OurData where you include:

a�  General overview and conclusion of the results and findings about the agencies performance

b�  At least one recommendation for future improvements to the market research process

c�  At least one recommendation to be added to the current quality guidelines for outsource market research�

d�  Explain the importance and role of successful market research in enterprise development

Question 2:
Role Play: You are to present this report in an online meeting with the CEO, so please record a 3-5 mins video presentation where you explain the report and give your recommendations�
Note: See the submission checklist under the submission section on myAPC.hub for what needs to be submitted for this assessment.